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Radio Rentals For the first 30 years or so of public broadcasting, wireless sets were an expensive item to buy. Often costing a working man several weeks wages even for a basic set, people looked at other means of "listening in". One option was for people to build their own sets, but by the mid 1930's the industry was producing sets of a quality that most amateur constructors could not equal. Radio Rentals saw this as an opportunity to provide a service by renting out sets for a fixed weekly cost. The sets were maintained by Radio Rentals field technicians so the listener would not get any unwelcome repair bills as he might have done had he purchased the set outright. Renting also meant the listener could upgrade the set as new developments became available, and it must be remembered that during the 1930's new facilities were being offered on almost a yearly basis. Radio Rentals commenced operations in 1930 and at first
offered standard models from the Ekco range as rental receivers, but once they
realised that this could form the basis of a sustainable business and rental
contracts grew they started having Continue to the Radio Rentals model 797 © COPYRIGHT RETAINED ON ALL TEXT AND PICTURES ON THIS SITE. |